Remember when you "borrowed" her lipstick in elementary school?

Or when she carefully applied turquoise eyeshadow to your little baby lids for your first ballet recital?

I remember begging her for my first tube of mascara in the drugstore aisle and saving up my allowance for that first big-ticket foundation purchase at the department store counter.

Whether or not Mom kept her look subtle and natural, or statement and glam, we can’t deny that she was our first actual beauty icon. So this Mother’s Day, please enjoy a list of our Top 5 iconic mamas and their corresponding CXO gift guides.

I mean, we can still serve her the tried and trusted omelet-and-mimosa in bed, but maybe this year we'll add a lil' side dish of ✨glow ✨ – so she can continue to serve all them lewks.



Lashes, brows, and blowout on point since ‘66.

We’re gifting her quartz-packed Gem Gloss in GOOD VIBES to get that glassy peach lip. 

She slays. All day. 

Let’s gift her the EYECONS eyeshadow palette. She isn't afraid of a statement lid, but she'll love how versatile and wearable even the boldest pigments are. 

It’s not a party ‘till she shows up. 

Her radiance is her best asset, let's give it a boost with the AFTERGLOW blush and highlighter duo. Infused with quartz and pearl, a sweep of this palette imparts a glow that's unparalleled. 

Thank Goddess you got her genes.

For the originator of the no-makeup makeup look, gift her BIRTHDAY SUIT to play up her natural beauty. 

For the mom who gives zero f*cks, writes her own rules, and sets her own trends.

She’ll turn heads in BALLSY Liquid Lip, a violet amethyst-infused demi-matte color that packs just the right amount of bold while still being supermarket-appropriate. 


Guess what? For a limited time, you can get yourself a FREE Liquid Lip with any purchase when you use the promo code GLOWMAMA at checkout. Just add it to cart, add another gorgeous thing to cart, enter code and BOOM. Give that free lippie to yo mama, or maybe keep it for yourself. We won't judge. 

Let's shop.