about cxo

Our Mission

We exist because makeup needed a makeover. At CRUSHXO, we believe makeup is a powerful tool. It not only has the power to make us look and feel more beautiful, it can also empower us to be brave, bold, and beat the odds.

So we’ve taken beauty and fueled it with purpose. We give 5% of net sales to charity.

We inspire real women to get involved with causes that matter to them. We track their contributions in real time so they can see their impact. We have the power to unite women with a sense of belonging and service. And we’re not afraid to use it.

Our products are infused with gemstones like Rose Quartz, Sapphire, Jade, Amethyst, and Tourmaline — with unique properties that promote positive energy, so you can radiate on a whole new level.

This year, our makeup, our mission, and the women united by it have the power to CRUSH fear, cancer, insecurity and gendercide from a place of pure love.

Be the Beauty be the change

Our Makeup

CRUSHXO makeup is infused with crushed gemstones, known for their empowering and healing properties. We’ve chosen stones like rose quartz, amethyst, pearl, jade and tourmaline that not only make you look more beautiful, but help you vibrate with more bravery, power and love.

Our Causes


Self-checks diagnose 40% of breast cancer. That’s why we partner with Keep A Breast, supporting the Check Yourself App that educates women on proper breast checks. Our next goal is to raise $20,000 to improve the app and awareness so every lady, everywhere, can benefit.


Over 50 million women and girls are missing from India’s population today. We partner with Invisible Girl Project in raising $20,000 to fund the salaries of female social workers dedicated to rescuing discarded girls, feeding and educating them.


We partner with Just Like My Child to crush insecurity. Our goal is to raise $20,000 to enroll 200 girls in The Girl Power Project, a two­ year program that keeps girls in school, teaches them reproductive health, entrepreneurship, and self-defense.