BE THE BEAUTY
BE THE CHANGE®

More than a makeup brand. More like a movement. Every purchase supports a nonprofit cause that matters. 

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COLOR STORY

Eye contact gets high-impact when you light up your look with these six coveted shades.

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RADIATE ON ANOTHER LEVEL

Explore the power of crushed gems in our makeup.

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Our Mission

  • We believe beauty can make an impact
  • We're inspired by the healing properties of gemstones
  • We're determined to change the world together
  • We exist to crush what's holding women back
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The Power of Crushed Gems

CORAL

THE HARMONY STONE

Find harmony with coral. It gives off energy that fosters compassion and bonding.

JADE

LIVE TO YOUR FULLEST STONE

Get jaded with wisdom. Replace negativity with courage and find your path.

TOURMALINE

THE PERSPECTIVE STONE

If you’re looking for insight, tourmaline brings perspective. Gratitude follows.

SAPPHIRE

THE TRUTHFUL STONE

Let go of dishonesty and find your honor with the energy that makes you a better speaker. Resonate with what’s true for you.

PEARL

THE CALMING & BALANCING STONE

Calm yourself with pearl. Balance your aura and ward off chaos.

ROSE QUARTZ

THE UNIVERSAL LOVE STONE

Sing your heart song with the stone of universal love. Rose quartz purifies and opens the heart.

AMETHYST

THE STRESS RELIEVING STONE

Say goodbye to mood swings, anger and anxiety. Relieve stress, strain, and soothe irritability with amethyst.