BE THE BEAUTY
BE THE CHANGE®

More than a makeup brand. More like a movement. Every purchase supports a nonprofit cause that matters. 

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COLOR STORY

Eye contact gets high-impact when you light up your look with these six coveted shades.

GET EYECONIC

RADIATE ON ANOTHER LEVEL

Explore the power of crushed gems in our makeup.

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Our Mission

  • PROVIDE TOP-QUALITY BEAUTY PRODUCTS WITH PURPOSE
  • INSPIRE OTHER BEAUTY BRANDS TO GIVE BACK
  • SHARE THE ENERGY & HEALING PROPERTIES OF GEMSTONES
  • SUPPORT VITAL NONPROFITS TACKLING WOMEN’S & GIRLS’ ISSUES
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The Power of Crushed Gems

Harness the energy of gemstones like Amethyst, Rose-Quartz, and Tourmaline, with our custom crushed gem-infused formulations. You’ll love what you see in the mirror, just as much as you’ll love the vibe you feel on the inside!

CORAL

THE HARMONY STONE

Find harmony with coral. It gives off energy that fosters compassion and bonding.

All Coral Products

JADE

LIVE TO YOUR FULLEST STONE

Get jaded with wisdom. Replace negativity with courage and find your path.

All Jade Products

TOURMALINE

THE PERSPECTIVE STONE

If you’re looking for insight, tourmaline brings perspective. Gratitude follows.

All Tourmaline Products

SAPPHIRE

THE TRUTHFUL STONE

Let go of dishonesty and find your honor with the energy that makes you a better speaker.

All Sapphire Products

PEARL

THE CALMING & BALANCING STONE

Calm yourself with pearl. Balance your aura and ward off chaos.

All Pearl Products

ROSE QUARTZ

THE UNIVERSAL LOVE STONE

Sing your heart song with the stone of universal love. Rose quartz purifies and opens the heart.

All Rose quartz Products

AMETHYST

THE STRESS RELIEVING STONE

Say goodbye to mood swings, anger and anxiety. Relieve stress, strain, and soothe irritability with amethyst.

All Amethyst Products

Explore CRUSHXO Beauty Essentials

Power up with gemstone-infused, cruelty-free, radiant and impact-driven beauty products. 5% of proceeds go to a nonprofit cause of your choice!

Crush a cause

By selecting a CRUSHXO cause, 5% of proceeds will go to an issue you are passionate about with a specific campaign to help women. Track campaign progress and get involved in a meaningful way, all while getting your gloss on!

#CrushcancerXO

find out how

#CrushfearXO

find out how

#CrushGendercideXO

find out how

#CrushinsecurityXO

find out how
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OUR AMBASSADORS GIVE A FxoK

Our ambassadors don't just makeup, they make better. Find out what issues they're crushing and get behind what matters to you.