Many major companies still don’t offer enough shades, but in 2017, Rihanna revealed her make-up line, Fenty Beauty, with diversity at the very heart of the brand. It launched its first foundation with an inclusive range of 50 shades, causing what's known as "the Fenty effect", forcing the industry to face its own failures in diversity.
In the last two years, what people call the "Fenty Effect" has influenced many brands to expand their shade ranges to be more inclusive of people with darker skin tones.
While there are brands that have catered to people with darker skin for years, like MAC and Bobbi Brown, it's great to see more brands step their game up to be more inclusive.
Though the beauty industry still has a long way to go, it's nice to know that nearly every day, there are more base makeup options being created in both drugstore and high-end brands.